Nice to meet you
Hi, I'm Deepakshi, a Design leader with over 20 years of experience shaping transformative digital enterprise solutions worldwide. I lead multi-disciplinary teams spanning Design, Content, Research, and Design Ops – turning user insights into smart, business-friendly solutions.
I'm passionate about making technology simpler and more accessible through data-driven design, AI, and emerging UX trends. I thrive on close partnerships with product, engineering, and executives, always rooting innovation in real user needs and long-term value.
Welcome to my portfolio!
Products I led - Impact Stories: From Decisions to Results
Agent X Console
New Product Development & Innovation- Total savings FY26 Forecast of $7.1M
- Average Handling Time (AHT) Savings: 1.5 minutes over two years
- Effective Usage: 84% (16% YoY growth)
- Call Driver Coverage: Increased from 90% to 95%
- Agent CSAT Improvement: 12.5% YoY
- Repeat Dispatch Reduction (RDR): 9% YoY improvement
TechDirect
Commercial and Managed Experiences- 67K Companies enrolled
- 202K User accounts
- 6K Channel partners enrolled
- 729K Technical support requests annually
- 1.28M dispatches per year
- $5.4M CSG, $1.17M ISG, $2.5M automation savings
Management Portal
Device Management- Product Engagement Score (PES) of 61.7 (Industry avg: 42)
- 8500 unique account visits (~6M devices)
- Monthly Active Accounts (MAA): 2,051
- Unique Visitors (180 days): 12.9K
- BIOS configuration median time: 13 minutes
- Self-resolution shift: Unassisted WO rose to 30%
FitFuel
AI and UX (AX)- AI as a collaborator/enabler
- Adaptive AI Personalization
- AI-driven microcopy
- AI integration workflows
- AI driven journeys
- AI assisted wireframes and prototypes
- AI assisted research, personas and usability testing
Design Strategy Framework
Enterprise design teams face three critical barriers: fragmented priorities that delay time-to-market, process friction that inflates operational costs, and disconnected metrics that hide design's true ROI. This framework converts these challenges into predictable business value - a model I've used to drive measurable outcomes across global product teams.
Strategic Alignment
From Fragmented Priorities to Unified Roadmaps
I diagnose stakeholder fragmentation and unclear business objectives, then facilitate portfolio-level prioritization workshops that connect UX roadmaps directly to revenue KPIs.
Execution Excellence
From Process Friction to Scalable Velocity
I tackle the real blockers: process gaps, cross-functional friction, and governance issues. I scale design operations with modern tooling, collaborative workflows, and systems that grow with the team.
Impact Measurement
From Vanity Metrics to P&L Impact
I focus on metrics that prove design ROI: adoption rates, efficiency gains, cost savings, and customer satisfaction. Clear paths from design decisions to business value.
Professional Journey
Senior Manager – Experience Design, UI/UX
Dell TechnologiesLeadership & UX Strategy
Product Innovation & Development
User Research & Behavioral Insights
Accessibility compliance (WCAG 2.x)
Stakeholder Engagement & Influence
Team Leadership & Design Culture
Senior Principal Engineer – Interactive/Visual Design
Dell TechnologiesVision-to-Experience
Product–Engineering Synergy
Unified Design Narrative
Brand Advocacy
Product Quality Catalyst
Empathetic Design Leadership
Principal Engineer – Interactive/Visual Design
Dell TechnologiesGlobal UX Content Strategy
Content Localization
CMS Strategy & Optimization
Brand Voice Unification
Content Design & Research
Global Program Management Advisor – UI/UX
Dell TechnologiesGlobal Support Communications
Multilingual Service Updates
Customer Experience Optimization
Virtual Support Innovation
Customer Relations/Experience/Quality Control
Dell TechnologiesExecutive Escalations Management
Training & Quality Programs
Cross-departmental partnerships
Education & Professional Certifications
EDGE (Executive Development Programme in General Management)
Indian Institute of Management (IIM) Bangalore
2024 – 2025Masters, English Literature
HP University
2003 – 2005Bachelors, English Literature
Delhi University
2000 – 2003UX Leadership and Management (UXC)
Nielsen Norman Group
Certification ID 1078427
Interaction Design
Nielsen Norman Group
AI for UX Design
DesignLab
Advanced FIGMA
DesignLab
Product-led Certification
PENDO
Digital Accessibility Foundations
Dell Technologies / ACE
Agentic AI
Dell Technologies
ITIL
AXELOS
PMP (Project Management Professional)
Project Management Institute
Leadership Programs
RISE Women Leadership Program
2021 - 2022
STEMAspire Mentorship Program
2024 - 2025
Live Aspiring Circles
Dell Leadership program – 2021 - 2022
Accessibility Chapter Lead
Employee Resource Group
Tools & Technology
Design & Prototyping
- Figma
- Adobe XD
- Photoshop
- Illustrator
- Canva
- Design systems
- HTML
- CSS
Accessibility
- WCAG 2.x
- Evinced
- Deque (AxeCore)
- LevelAccess (AMP)
AI & Generative UX Tools
- Stitch
- Gamma
- Midjourney
- Uizard
- Loveable
- Framer
Research & Experimentation
- Pendo
- UserTesting
- Dovetail
- Rum
Large Language Models (LLMs)
- ChatGPT
- Scholar GPT
- Perplexity
- Copilot
- Gemini
Business & Collaboration
- Jira
- Confluence
- Miro
- Trello
- SharePoint
- Microsoft 365 Suite
- Zoom
- Slack
Recommendations
"I had the pleasure of working with Deepakshi Puri at Dell, where she consistently brought clarity to complex challenges. Her leadership in UX and SaaS initiatives drove measurable improvements in usability, efficiency, and accessibility. Deepakshi blends strategic vision with execution—leading inclusive design reviews, aligning stakeholders through data-driven decisions, and advocating for scalable, user-centric systems. A true asset to any team."
"It has been a privilege to work alongside Deepashki for the past five years at Dell. She is an exceptional program manager and a truly invaluable asset, possessing a rare blend of strategic vision and a genuine passion for her work. Her commitment to accessibility is particularly inspiring; I've watched her scale up projects with incredible speed and grace to ensure they are inclusive. Her large heart and dedication make her not only a brilliant colleague but also a wonderful human being."
"Having worked alongside Deepakshi as Senior Manager UI/UX at Dell Technologies, I'm continually impressed by her exemplary leadership and deep expertise in design. She possesses a rare talent for bridging the gap between user needs and technical feasibility, resulting in beautiful and highly functional products. Deepakshi's collaborative approach and passion for UX advocacy make her a true asset to any project."
"I had the privilege of working under Deepakshi Puri, during which I witnessed exceptional leadership in UI/UX. Her deep understanding of design principles and user experience is truly remarkable. Deepakshi has a unique ability to navigate complex projects while ensuring that the end-user's voice remains at the center of every decision. Her guidance was instrumental in delivering high-quality, accessible products."
"I had the privilege of working with Deepakshi for more than a year during a leadership program. Throughout this period, she consistently demonstrated exceptional mentorship, guiding me with her deep knowledge and strategic insights. Her ability to break down complex challenges and offer clear, actionable advice was invaluable to my professional growth."
Let's Talk
Feel free to reach out for collaborations or just a friendly hello.